What GEO is
Generative Engine Optimisation (GEO) is making sure AI assistants recommend your business when someone asks them who to hire, what to buy, or who to trust. It is the AI-era cousin of SEO.
Why it matters now
More people ask an AI before they ask a search engine. If the AI does not know you, you are invisible at the exact moment a decision is being made.
How to improve your AI visibility
- Clear, factual content that answers real questions
- Structured data and a consistent description across the web
- An llms.txt that tells AI engines who you are
Measuring it
You can track how often, and how accurately, the major AI engines mention and recommend you, then improve it over time.
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See what we build →This is general guidance to help you think it through, not specific business or financial advice for your situation.
Common questions
What is GEO?
Generative Engine Optimisation: making sure AI assistants recommend your business when someone asks them who to hire, buy from or trust. It is the AI-era cousin of SEO.
How is GEO different from SEO?
SEO is about ranking in search results. GEO is about being named and recommended inside AI answers. They overlap, but GEO needs clear, factual, well-structured content the models can quote.
How do I improve my AI visibility?
Publish clear, factual content that answers real questions, use structured data, keep your description consistent across the web, and add an llms.txt file.
Can GEO be measured?
Yes. You can track how often and how accurately the major AI engines mention and recommend you, then improve it over time.